OKLAHOMA CITY (KOKH) — Oklahoma has a new license plate.
Lieutenant Governor Matt Pinnell and Service Oklahoma unveiled the new standard-issue license plate design, called the Iconic Oklahoma Plate.
The new plate will be in circulation starting Sept. 1, 2024.
“It’s great to finally unveil the Iconic Oklahoma Plate design, which honors and highlights our truly iconic state,” said Lt. Governor Matt Pinnell. “Using color and intentional symbology, this design pays tribute to Oklahoma’s culture and history, nodding to iconic landmarks, our original flag, state animals, and more. This design celebrates much of what makes Oklahoma unique, and I am excited to see it out on the road.”
The new plate promotes the state's updated brand, logo, wordmark, and tagline, "Imagine That."
Officials said the red, white, and blue 46-star icon pay homage to Oklahoma’s original state flag.
The original state flag plate is among the ten most popular specialty license plates in Oklahoma.
The landmarks and symbols represent all regions of the state including:
The plate was designed by Freestyle Creative, an Oklahoma City marketing and advertising firm.
Starting Sept. 1, all 240 licensed operators in the state will begin issuing the Iconic Oklahoma Plate for newly purchased vehicles in Oklahoma.
Oklahomans will not automatically receive the new plate.
Anyone who wants to upgrade can do so by paying a $4 plate replacement fee during their vehicle registration renewal.
“Service Oklahoma is excited to roll out the Iconic Oklahoma Plate statewide this September,” said Service Oklahoma CEO Jay Doyle. “For those purchasing a vehicle, the new plate will automatically be issued during the vehicle registration process. Oklahomans wishing to replace their current license plate with the Iconic Oklahoma Plate will also have the option to do so at any time.”
The Oklahoma Tourism and Recreation Department helped select the final design using public feedback.
“I’m honored to have worked with Lt. Governor Pinnell on this project that was inspired by our state’s unique past and the moment we are in now with so many opportunities ahead to showcase our beautiful state,” said Shelley Zumwalt, Executive Director of the Oklahoma Tourism and Recreation Department. “A license plate is a small piece of real estate to tell Oklahoma’s story, and by incorporating elements of the state’s original flag with iconic tourist attractions, we give a nod to the past while welcoming visitors to be a part of our future.”
"The new design perfectly captures Oklahoma's history and our most iconic landmarks,” said Governor Kevin Stitt. “No matter where you drive in America, everyone will see Oklahoma's unique identity in an awesome way. I can't wait to see them out on the roads, and I hope Oklahomans are proud to display this new design.”
Oklahomans can learn more about the vehicle registration process at service.ok.gov.